Exactly. And since goals are subjective, so, too, is morality (which I have argued here: https://medium.com/the-panopticon-publication/morality-is-personal-and-tribal-always-20c8c31f5d29).

Most mainstream ideologies (including the traditional secular humanism which the author seems to favor) refuse to recognize or honestly grapple with that fact. And until they do, we won't be able to properly diagnose our problems or come up with workable solutions.